LEAD GENERATION BRISBANE
EFOUR have developed tried and tested quality lead generating techniques which help you get leads sooner.
DIGITAL LEAD GENERATION BRISBANE
What is lead generation in digital marketing?
Put simply, quality lead generation campaigns in Brisbane, Australia is a combination of digital marketing strategies that generate leads that convert into sales. The rise of online sales and digital marketing has changed the traditional way of generating quality leads.
Consumers , businesses and potential clients are searching more and more online for goods and services, which has forced a dynamic change to the retail and service provider market. As the market and consumers have changed their habits, we have changed our strategies and techniques.
Gone are the days of leads and marketing predominantly being generated by door to door salespeople or even annoying telephone telemarketers from businesses trying to sell you a dream you don’t really want.. These days, most people are set up to shop online, so that’s where they get their information about where to shop, who to shop with and what to buy.
Don’t be fooled, loyalty is most definitely dead but customers will still keep coming back to your website if they enjoy the experience! More about that in our article about why you should use us as your Web Developer for your business website.
Todays digital marketing landscape?
These days, instead of door to door sales people or telemarketers who take your details for someone to follow up and do the ‘hard sell’ later, there are websites dedicated to Quality lead generation in Brisbane and Australia. The key to lead generation, is a combination of digital marketing techniques and platforms, such as SEO, Google ads, Social media…. like facebook and Google my business working together to bring in more qualified leads.
These techniques work in unison and can provide a great growth to your sales funnel when set up properly.
Lead Generating Websites
Another form of lead generation is renting or purchasing leads of Web site owners who have an abundance of leads in your field.
These websites are generally referred to as lead generating sites for their digital marketing owners, and can be a very cost effective way of getting clients into your company sales funnel.
The ultimate goal of this kind of website is to convince someone to pick up their phone and call, start texting or typing an email to you with their phone number for a call back. Then it’s your job to convert the qualified leads to sales for your Brisbane business – a real simple form of marketing automation, where the consumer comes to you and you pay per lead.
Quality Lead Generation
Lead Generation isn’t just about paying for Ads on google or social media..
We combine a variety of techniques that enable us to generate leads for your business.
How do you generate leads that are quality and turn into sales?
To generate leads, people and or businesses have to be able to find you and your business through word of mouth, a social platform, paid ads and of course organically through their search engine of choice.
When it comes to organic SEO, it is a highly specialised area; not all web developers create great lead generating websites and very few do it well. This is mainly due to web developers develop websites without SEO in mind and often without landing pages that convert in mind.
At EFOUR, we are highly trained in SEO strategy and SEO campaigns and converting searches and into leads for your business.
We constantly up skill to ensure we are at the leading edge of the market, incorporating Google’s ever-changing list of ranking factors and successfully ranking our client’s sites on Google.
Working with our clients, we first identify the goals for the website and their business. This is really important; it’s not our website so we have to make sure our ideas are in line with the client’s.
Once we have this part completed, it’s over to our researchers and developers to begin. This is where the expert skillset comes in.
Why is lead generation important?
There was a very good reason that large companies sent salesmen out door to door. The more customers the company could reach, the higher number of conversions to sales.
The poor salesman didn’t know that to begin with; he was thinking that at each door he came to, he would be greeted with open arms because his product was fantastic! After many knock backs and closed doors, there was a realisation that having a fantastic product just isn’t enough. And it’s true.
A successful business owner I know always says, ‘Cast your net wide and you’ll catch more fish’. It sounds obvious, I know. But often when we think of generating new business, we are thinking of targeting just our local area, just our community, just our town.
That doesn’t work anymore.
7 Steps to Success – Lead Generation Brisbane
Lets Break it Down 🙂
1. We listen to your wants and needs i.e. increase sales
2. We identify your ideal target audience
3. We research your competition and keywords
4.We create a custom design that suits your customers, product and intentions
5. We populate your website with high quality content, images and example products that engage your potential clients
6. We employ a variety of specialised SEO techniques to ensure that Google can see you and keeps promoting your website through the rankings, and generate quality leads.
7. Really importantly, we strategise and continue with ongoing SEO over a consistent period of time so that your potential customers can find you through organic searches and then CALL YOU!
Sounds pretty simple, right? Add about 20 sub-steps for each of the points above and you might come close to the amount of expertise needed to develop a successful Quality lead generation site in Brisbane, complete with corporate quality content, images and calls to action.
Fortunately for you and your Brisbane business, we know exactly how to do this successfully and our clients can testify to it.
People are searching more and more online!
As you read this, your neighbour is buying a product from Bangladesh that just a generation ago, she would have bought from you because you’re in the same community and frankly, it’s convenient. Globalisation and the Internet have made it even more convenient to research and shop from the comfort of your arm chair and that could take you anywhere in the world.
So too, do you need to go further afield to catch the fish. Don’t get me wrong, you don’t want to just go and advertise to everyone; that would be a waste of resources. Targeted, strategic marketing still has an important place in any good marketing strategy but the ability to generate quality leads from new sources is now more important than ever if your business is to survive in the digital age.
Generating leads through various mediums online is a highly effective way to cast your net to new, untapped markets.
You need experts to guide you through this so call us to discuss your needs. For more information about creating a site that provides quality lead generation Brisbane, visit our Homepage.
LET US DO THE LEAD GENERATION FOR YOU
Whatever type of business you own, you need to spend more time on it rather than in it. Let us bring some work in so you can concentrate on your business and the product or service you provide.
LEAD GENERATION FAQ’S
TARGET MARKET OR TARGET CUSTOMER?
Your target market and your target customer are almost, but not quite the same thing. Your target market is usually broad and could include people who work and are in a income bracket, or of a particular age group, etc. Your target customer, on the other hand, is usually much more specific, e.g. young adults or teenagers, live in a particular area, be a particular ethnicity, or be in a particular income b
HOW TO IDENTIFY TARGET CUSTOMERS
Target customers are identified by us through very specific and targeted research, about your products/services you offer and how those products or services could solve problems for potential customers/clients. We would then pull together that research to help identify your target customers, i.e. the ones who are looking your product or service specifically.