EXPERTS IN SEARCH ENGINE OPTIMISATION BRISBANE

Results through ranking on google and other search engines. eFour offers a range of products to help you increase your leads! 

What is Search Engine Optimisation Brisbane and how does it work?

When people talk about SEO and SEO services they are referring to the process ofsearch engine optimisation. What does this actually mean? It’s the process of optimising your website to get organic, or un-paid, traffic from the search engine results page. In other words, we make your website attractive to Google and other search engines. If your website is attractive enough, search engines will keep returning your website closer and closer to the top of the list when someone searches for something that your website says it has.  

Why do we want to do this? Easy! The more often your website is returned near the top of the list, the more likely a potential customer will click into your website. That’s good for you because you might just sell something but even better, if the customer stays to have a look around (usually because you have superior user experience for starters), that boosts your rating with the search engine and it will keep returning your website near or at the top of the list.  

Search Engine Optimisation Brisbane

SEO BRISBANE: We can outrank your competitor!

SEO is not as simple as just writing about what you do with a couple keywords thrown in the mix.

Done well, SEO will have you ranking high on google with targeted clientele coming you way.  Done poorly it will have you sitting somewhere you can’t be found.

We are experts in Search Engine Optimisation in Brisbane

We create websites that rank and provide quality leads through SEO!

Search Engine optimisation Brisbane – What are the services designed around this?

The number one goal for search engine optimisation Brisbane is to make sure that your website remains visible to your customers. 

In order for this to happen, it must be visible to search engines. Web developers and content writers employ a myriad of tactics to provide ongoing SEO services.

Strategies can include blogging services, optimising for search intent, keyword-rich content creation, more comprehensive and targeted keyword research, link-building campaigns, constantly improving and updating quality, eye-catching content and GMB listings.  

A quality web development company can provide search engine optimisation Brisbane service packages that suit your type of business, your budget and your end goals.

Packages can included the ‘set and forget’ type arrangement whereby, for a monthly fee, your website is continuously updated and optimised for SEO and you don’t have to know or do anything about it except enjoy the leads it generates.

A more basic package might include 2 or 3 new articles a month, optimised with keywords, which are provided to you to load onto your website. 

EFOUR Web Developers can tailor a Search engine optimisation Brisbane package to suit the needs of your company, starting with a goal for your website and working backwards to begin from where you are right now.

Whether your goal is lead generation, getting to page 1 or just simply more sales, well-managed SEO services can help you achieve that. To find out more about lead generation, see our article here.

Can I do my own SEO?

Yes, you most definitely can...a word from the wise though – well, experienced anyway – optimising your website for search engines can be complicated and very competitive. 

It is time consuming and requires constant and sustained effort on your part, including keeping up with ranking algorithm changes and the market. 

The reality is you would utilise a considerable amount of time and effort just learning the basics of SEO before applying it and may not rank anywhere near your expectations.  Remember, you are most likely competing against professionals.  

Most business owners just don’t have time for that.   

And, let’s be frank now, most business owners either don’t know or don’t care to know how to do it either.

Who could blame them? Some if it can be pretty confusing, especially if a change you make to the back end of your website updating for SEO, changes something on the front end of your website and you have no idea how to fix it! So frustrating!  

But that isn’t the difficult part: one of the trickiest things about Search Engine Optimisation Brisbane, especially for Google, is that the way that Google ranks and rates websites is constantly changing.

If you’re lucky enough to get your hands on their criteria, you’ll see that there are hundreds of dos and don’ts to getting your website noticed by Google.

Even if you do follow all the rules, there’s still no guarantee that Google will deem your website worthy of Page 1. That’s where professional web developers are worth their weight in gold. 

Search Engine Optimisation FAQ’S
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WHY DO MY GOOGLE RANKINGS FLUCTUATE?

One of Googles aims is to provide the best experience and best results to their users.

To do this they change their search algorithms constantly in an attempt to reduce bad experience and content. Some bad experience would be – over optimised, poor quality slow load time.

When google is sending out their updates you will see fluctuations in your rankings. Even large website with millions of users per day experience these fluctuations.

Effective SEO campaigns do not try and prevent the fluctuations, however, can use them as indicators as to what work needs to be completed and the overall successes of the site.

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HOW DO YOU FIND KEYWORDS THAT RANK?

Keyword research is one of the 3 pillars of search engine optimisation Brisbane, and without completing this correctly your SEO and lead generation campaign is most certainly doomed.

There are a range of factors that effect the keywords such as search volume, competitiveness, colloquialisms and you target audience. All of which play a vital role in developing a keyword/SEO strategy.

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HOW MUCH DOES SEO COST?

The cost of search engine optimisation Brisbane packages vary, and vary even more so around the world for a number of reasons. greatly for a number of reasons.

There is no standard and unfortunately the average person doesn’t understand what they are paying for.

We have a number packages that we can provide details on what you will be provided. Bottom line if they can’t explain what they are providing most likely there not providing anything.

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WHAT IS BETTER SEO OR PPC?

Both SEO and PPC can be great marketing strategies. Realistically short term PPC is going to be quicker for lead generation.

Organic SEO is most likely going to take a fair bit longer, however can be cost effective in the long term as you aren’t paying for leads. When it comes to building authority in your niche SEO works a treat.

The down side to this is it does take time, but like anything worth whole doing it takes time and money to plant the seed and cultivate.

Google PPC digital marketing campaign that guarantees an add for your site on the the first page, either the bottom or the top.

It generally gets you faster results however does not increase your authority in the niche. It can be very powerful using the PPC and Organic SEO together.

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WHAT IS SEO?

Search Engine Optimisation Brisbane, or SEO Brisbane for short, is the practise of using various  techniques and methods to increase a website’s search engine ranking and, as a result, increasing traffic.  The higher the rank, the more eyes on your website.

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SHOULD I START SEO AFTER MY WEBSITE IS BUILT?

Preferably NO. Realistically you want an agency that can deliver both a website build and SEO. This ensures that SEO is built into the website. However I have always thought better late than never when it comes to SEO. If you have to wait or have already built a website, SEO can be started then.

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